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Although the article is about Jay Z there is some interesting insight on Steve Stoute and Dame Dash's (who participated in interviews for the article) practices. Its long but a dope read.

"A former executive at Sony, where he first met Jay-Z over a game of Madden, Stoute eventually slithered over to the advertising world and worked his way up the ranks, learning how to sell street gear to white America. Authenticity is Stoute's psalm. It is a religion that he sells best and preaches savagely. He knows that's how you make it big in white corporate America without getting ripped for being a total sellout in the hood. I'll take this money, I'll shill Budweiser, but only because I always drank Budweiser."

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